اولویت بندی عوامل اثرگذار بر تدوین چشم انداز با بهره گیری از مقایسات زوجی در جهت ارتقای بهره وری سازمان (مورد مطالعه: گروه خودروسازی سایپا)

نوع مقاله: علمی پژوهشی

نویسندگان

1 گروه مدیریت. واحد رودهن، دانشگاه آزاد اسلامی. رودهن. ایران

2 استاد گروه مدیریت، واحد علوم و تحقیقات تهران، دانشگاه آزاد، تهران، ایران

چکیده

ارتقای بهره‌وری برای سازمآنها به دلیل تحریم‌ها در کشورمان امری دشوار شده است، اما غیرممکن نمی باشد. دستیابی به بهره‌وری نیازمند تدوین استراتژی منعطف و پاسخگو در قالب برنامه جامع معرفی شد. برنامه جامع صنعتی بر اهمیت توسعه صنایع منبع محور جهت کسب مزیت رقابتی تأکید دارد. تدوین برنامه جامع مبتنی ‌بر ترسیم مناسب چشم‌انداز صورت می‌پذیرد. چشم‌انداز نیز با توجه به مجموعه عوامل اثرگذار ترسیم می‌شود. هدف از انجام این تحقیق شناسایی عوامل اثرگذار بر تدوین چشم‌انداز در گروه خودروسازی سایپا در جهت ارتقای بهره‌وری می‌باشد. روش پژوهش حاضر کیفی است. در جریان انجام پژوهش و با مطالعه بر روی کشورهای آسیایی ویتنام، تایلند، اندونزی، چین و هند به شش عامل اثرگذار (سیاسی، اقتصادی، قانونی، اجتماعی، زیست‌محیطی و فناورانه) بر چشم‌انداز سازمان دست یافتیم. جامع آماری، ده تن از مدیران واحد تحقیقات و نوآوری سایپا می باشند. در این پژوهش از ابزار پرسش نامه باز بهره‌برداری شده است. روش‌های تحلیل، دلفی و مقایسات زوجی با استفاده از نرم افزار سوپردسیژن است. در ادامه جهت تعیین اولویت عوامل اثرگذار از روش مقایسات زوجی و نرم‌افزار سوپر دسیژن استفاده شد. اولویت عوامل به این قرار بود: سیاسی (0.35)، اقتصادی (0.27)، اجتماعی (0.14)، قانونی (0.13)، زیست محیطی (0.05) و فناورانه (0.03).

کلیدواژه‌ها


عنوان مقاله [English]

Prioritizing Factors Affecting Perspectives on Organizational Productivity via Paired Comparisons: Saipan Automotive Group

نویسندگان [English]

  • bahareh asadian 1
  • reza radfar 2
  • Abbas Toloie Eshlaghy 2
1 Department of Management, Roudehen Branch, Islamic Azad University. Roudehen. Iran.
2 Professor of Industrial Management, Islamic Azad University, Tehran, Iran
چکیده [English]

Owing to sanctions imposed on our country, it has become increasingly difficult but not impossible to improve organizational productivity. Achieving productivity entails flexible and accountable strategy adoption in the form of a comprehensive plan. The comprehensive industrial program underscores the importance of developing resource-based industries to gain competitive advantages and such a comprehensive plan is outlined based on getting a wider view and putting all relevant influential factors in perspective.  The purpose of this qualitative study was to identify the factors influencing the perspectives on productivity improvement in Saipa Automotive Group. Six factors influencing organizational perspectives (political, economic, legal, social, environmental and technological) were detected while investigating Asian countries of Vietnam, Thailand, Indonesia, China and India. The research population comprised ten managers of Saipan Research and Innovation Department who completed an open-ended questionnaire. The research data were analyzed using supersession software, Delphi and paired comparisons.Then, Super Dissociation software was employed to prioritize the effective factors which were found to be: political (0.35), economic (0.27), social (0.14), legal (0.13), environmental (0.05), and technological (0.03).

کلیدواژه‌ها [English]

  • Master Plan
  • Paired comparison
  • Productivity
  • Resource Base Strategy
  • vision
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