تدوین نقشه استراتژی شرکت ایران خودرو مازندران با رویکرد ترکیبی FDANP و IPA

نوع مقاله: علمی پژوهشی

نویسندگان

1 کارشناس ارشد مدیریت صنعتی، دانشکده علوم اقتصادی و اداری، دانشگاه مازندران، مازندران،ایران

2 استادیار گروه مدیریت صنعتی، دانشکده علوم اقتصادی و اداری، دانشگاه مازندران، مازندران،ایران(نویسنده مسؤول)

3 دانشیار گروه مدیریت صنعتی، دانشکده علوم اقتصادی و اداری، دانشگاه مازندران، مازندران،ایران

10.30495/qjopm.2020.553887.1777

چکیده

امروزه سازمان­ها برای بقا و موفقیت در شرایط پیچیده و رقابتی محیط کسب و کار نیازمند مدیریت استراتژیک اثربخش می­باشند تا آنها را در طراحی، برنامه‌ریزی و اجرای موثر اهداف و استراتژی‌های سازمان یاری ‌نماید. علی­رغم اهمیت قابل توجه این موضوع، نتایج تحقیقات حاکی از نبود یک روش اجرایی نظام‌مند برای بکارگیری استراتژ­های سازمان است. یکی از ابزارهای پرکاربرد مدیریت استراتژیک، نقشه استراتژی سازمان می‌باشد که با نمایش عوامل کلیدی موفقیت و روابط میان آنها، به شفاف­سازی استراتژی‌ها و اجرای موثر اهداف استراتژیک کمک نماید. از این رو پژوهش حاضر با هدف تدوین نقشه استراتژی و تحلیل عملکرد شرکت ایران­ خودرو مازندران درصدد کمک به این شرکت برای اجرای موفق استراتژی‌ها و تخصیص صحیح منابع در جهت دستیابی به مأموریت و چشم­انداز شرکت می‌باشد. پس از مرور پیشینة تحقیق و استخراج اهداف استراتژیک شرکت، ارتباط علت و معلولی میان آنها و همچنین وزن هر یک از آنها با استفاده از روش FDANP مشخص گردید. در ادامه بر اساس تحلیل اهمیت-عملکرد، رهنمودهایی برای تخصیص منابع در جهت تحقق اهداف استراتژیک ارائه گردید. بنابراین نتایج تحقیق می‌تواند مبنایی برای تصمیم‌گیری مدیران اجرایی شرکت مذکور برای اولویت‌بندی پروژه­های بهبود مستمر و تخصیص بهینه منابع شرکت قرار گیرد.

کلیدواژه‌ها


عنوان مقاله [English]

Designing the Strategic Map of Iran-Khodro Car Manufacturing Company in Mazandaran: FDANP and IPA Synthetic Approach

نویسندگان [English]

  • Fatemeh aqajani 1
  • mohammad valipourkhatir 2
  • Abdolhamaid Safaei Ghadikolaei 3
1 MSC Student, Department of Industrial Management, University of Mazandaran, Mazandaran, Iran
2 Assistant Professor, Department of Industrial Management, Faculty of Economics and Administration, University of Mazandaran, Iran
3 Associate Professor, Department of Industrial Management, Faculty of Economics and Administration, University of Mazandaran, Mazandaran,Iran
چکیده [English]

Nowadays, organizational survival and success in the intricate and competitive business world entails effective strategic management that allows effective designing and planning of objectives and strategic implementation of the plans to achieve goals. Despite the vitality of strategic management, however, recent research findings underscore the absence of systematic procedures for organizational strategic implementation. Organizational strategy map is a common and functional strategic management element that helps to clarify strategies and reinforce effective implementation of strategic objectives by illustrating key factors defining success and the interaction among them. Hence, this study aimed to develop a strategy map and analyze the performance of Iran-Khodro Company in Mazandaran to help it successfully execute strategies and allocate resources to accomplish its mission. To this end, having reviewed the existing literature and specified the company's strategic goals, we weighed them and explored their causal relationship using FDANP. Further, a number of guidelines were offered based on the IPA analysis to help the management allocate resources and accomplish their goals. The findings can guide the company's managerial decisions in prioritizing ongoing reform projects and optimal allocation of resources.

کلیدواژه‌ها [English]

  • Balanced Scorecard
  • Strategic Map
  • FDANP
  • IPA

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