تأثیر ظرفیت جذب دانش بر نوآوری استراتژیک با در نظر گرفتن نقش تعدیل‌گر جهت‌گیری استراتژیک

نوع مقاله: علمی پژوهشی

نویسندگان

1 استادیار، گروه مدیریت بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران

2 استادیار، گروه مدیریت جهانگردی، دانشگاه علامه طباطبائی، تهران، ایران

3 کارشناس ارشد مدیریت بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران

10.30495/qjopm.2020.570291.2136

چکیده

هدف پژوهش مطالعه رابطه ظرفیت جذب با نوآوری استراتژیک با در نظر گرفتن نقش تعدیل‌گر جهت‌گیری استراتژیک در شرکت‌های واقع در پارک علم و فناوری دانشگاه تهران است. با پیروی از پارادایم اثبات‌گرایی و روش پیمایش، پرسش‌نامه‌ای مشتمل بر 33 گویه تنظیم شد. روایی صوری، محتوایی و سازه پرسش­نامه با کمک افراد متخصص و تحلیل عاملی تأییدی و پایایی توسط آزمون‌های آلفای کرونباخ، پایایی مرکب و میانگین واریانس تأیید شد. جامعه آماری در سطح نخست کلیه شرکت‌ها و در سطح دوم کلیه کارکنان آنها بود. نمونه در سطح نخست به صورت تصادفی ساده(بر اساس فرمول کوکران 86 شرکت) و در سطح دوم به صورت هدفمند(198 نفر) تعیین شد. روابط بین متغیرها و برازش مدل مفهومی از طریق آزمون‌های همبستگی پیرسون و معادلات ساختاری تأیید شدند. در نهایت مشخص شد که ظرفیت جذب دانش با نوآوری استراتژیک رابطه دارد اما در مورد دو فرضیه فرعی این تأثیر معنادار نیست. همچنین، مشخص شد که در شرکت‌های با جهت‌گیری‌های استراتژیک رقیب‌گرا و مشتری‌گرا این تأثیر تقویت می‌شود و در شرکت‌های هزینه‌گرا تضعیف. از این رو، سازمان‌هایی که به دنبال تقویت نوآوری استراتژیک و به تبع آن تطبیق پیوسته مدل کسب‌و‌کار خود با تغییرات هستند، علاوه بر این که بایستی ظرفیت جذب دانش را در سازمان خود بالا ببرند باید استراتژی‌های خود را بر مشتری و یا رقیب استوار کنند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

The Effect of Knowledge Absorptive Capacity on Strategic Innovation across Strategic Orientation: Companies in Tehran University Science and Technology Park

نویسندگان [English]

  • Shahram Khalil Nezhad 1
  • Rahim Zarea 2
  • Amir Vatan Parast 3
1 Assistant Professor, Department of Business Administration, Allameh Tabataba'i University, Tehran, Iran.
2 Assistant Professor, Department of Tourism Management, Allameh Tabataba'i University, Tehran, Iran.
3 .MSc. Student, Allameh Tabataba’i University, Tehran, Iran
چکیده [English]

The primary purpose of this confirmatory survey was to examine the effect of knowledge absorptive capacity on strategic innovation in companies located in Tehran University Science and Technology Park with a focus on the moderating role of strategic orientation. To serve the purpose, an extensive extensive literature was undertaken to design a 33-item questionnaire. Its face and content validity was verified by experts in the field and its construct validity was verified through confirmatory factor analysis. The reliability of the questionnaire was also examined through Cronbach alpha, composite reliability, and variance average. The research population comprised all company employees from whom samples of 198 employees were randomly selected from 86 companies based on Kukran Table. Then, the data obtained from the research sample were further analyzed using Smart PLS software, Pearson Correlation Matrix, Structural Equation Modelling, and fitness test. The results indicated a significant relationship between knowledge absorptive capacity and strategic orientation which was not significant with regard to the minor research hypotheses. Moreover, the relationship was found to be reinforced in competitor-oriented and customer-oriented companies and to be weakened in cost-orientations companies. That is, to boost strategic innovation, and thereby, constantly adapting working models to fluctuations, the companies should not only enhance their absorptive knowledge capacity but also adopt competitor-oriented and customer-oriented strategies.

کلیدواژه‌ها [English]

  • customer-oriented
  • Knowledge Absorptive Capacity
  • strategic innovation
  • strategic orientation
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