تأثیر اعتماد اجتماعی بر عملکرد استراتژیک با نقش میانجی نوآوری در شرکت‌های تولیدی شهرستان سنندج

نوع مقاله : علمی پژوهشی

نویسندگان

1 استادیار، گروه مدیریت بازرگانی، دانشگاه کردستان، ایران

2 کارشناس ارشد، مدیریت بازرگانی گرایش بین الملل

3 دانشجوی کارشناسی ارشد، مدیریت کسب و کار، دانشگاه کردستان ایران

4 کارشناسی ارشد، مدیریت کسب و کار، دانشگاه کردستان ایران

چکیده

هدف اصلی این پژوهش بررسی تأثیر اعتماد اجتماعی بر عملکرد استراتژیک با در نظر گرفتن نقش میانجی نوآوری در شرکت­های تولیدی شهرستان سنندج بود. روش پژوهش حاضر، توصیفی و از نوع مدل معادلات ساختاری است. جامعه آماری این پژوهش را کلیه شرکت­های تولیدی شهرستان سنندج که بالای سه سال سابقه فعالیت دارند تشکیل می­دادند. روش نمونه­گیری مورداستفاده در این پژوهش تصادفی ساده بود. با توجه به این‌که در این پژوهش از هر شرکت، سه گروه از پرسنل (مدیرعامل- مدیر تولید- مدیر فروش و بازاریابی) شرکت­های تولیدی شهرستان سنندج انتخاب شد؛ نمونه آماری 111 نفر انتخاب گردید. برای جمع­آوری داده­ها جهت تجزیه‌وتحلیل از پرسش نامه­های استاندارد: پرسش نامه نوآوری، اعتماد اجتماعی و عملکرد استراتژیک به ترتیب با پایایی (795/0، 814/0، 779/0) استفاده گردید. نتایج این پژوهش نشان داد که در شرکت­های تولیدی شهرستان سنندج، اعتماد از طریق نوآوری بر عملکرد استراتژیک تأثیر معنادار و مثبتی دارد. اعتماد و نوآوری ازجمله پیشایندهای عملکرد استراتژی هستند که با افزایش آن­ها میزان عملکرد استراتژیک نیز به‌طور مستقیم افزایش پیدا می­کند.

کلیدواژه‌ها


عنوان مقاله [English]

The Impact of Social Trust on Strategic Performance in Manufacturing Companies in Sanandaj: The Mediating Role of Innovation

نویسندگان [English]

  • Arman Ahmadizad 1
  • siran salavati 2
  • Mohsen Ebrahimzadeh 3
  • Khosro Akbari 4
1 Assistant Professor, Department of Management, University of Kurdistan, Iran
2 Master of Commerce Management, Islamic Azad University, Sanandaj Branch, Sandandaj, Iran
3 Master Student of Business Administration, University of Kurdistan, Iran
4 Master of Business Administration Management, University of Kurdistan, Iran
چکیده [English]

The current descriptive study aimed to explore the impact of social trust on strategic performance in manufacturing companies in Sanandaj with a focus on the mediating role of innovation using the Structural Equation Modeling. The random sample of 111 comprising three groups of CEO, production managers and marketing and sales managers were selected from the population of the staff working at all manufacturing companies in Sandandaj with at least three years of active production experience. The research data were collected through administering three standardized questionnaires including the Innovation Questionnaire, Social Trust, and Strategic Performance Questionnaires, each with respective reliability estimates of 0.79, 0.81 and 0.77. The results obtained from the Structural Equation Modeling revealed a significant relationship between innovation and social trust. Also, the findings indicated that social trust had significant and positive impact of on strategic performance through innovation. That is, trust and innovations are among prerequisite conditions of strategic performance whose increase will bring about a subsequence growth in strategic performance.

کلیدواژه‌ها [English]

  • Innovation
  • Manufacturing Companies
  • Social trust
  • Strategic Performance
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