بررسی وضعیت فضای کسب و کار در استان آذربایجان‌شرقی و راهکارهای ارتقای آن
محورهای موضوعی : مدیریت بازرگانی
محمد پاسبان
1
(استادیارگروه مدیریت، واحد تبریز ،دانشگاه آزاد اسلامی، تبریز، ایران)
اصغر آذرکسب
2
(کارشناسی ارشد مدیریت صنعتی)
ابراهیم علی محمدی اصل
3
(عضو هیأت علمی مؤسسه غیر انتفاعی و غیر دولتی آذرآبادگان- اورمیه)
کلید واژه: تحلیل سلسله مراتبی فازی, فضای کسب و کار, توسعه‌یافتگی,
چکیده مقاله :
در این مقاله هدف، استفاده از یک رویکرد تلفیقی از تحلیل سلسله مراتبی فازی و کارت امتیازی متوازن برای ارزیابی فضای کسب و کار استان آذربایجان شرقی می باشد. نخست فضای کسب و کار در استان آذربایجان شرقی بررسی و در ادامه نتایج مطالعات موسسه مطالعات اقتصادی براساس مدل کارت امتیازی متوازن در چهارجنبه؛ مالی، مشتری، فرآیندهای داخلی، و رشد و یادگیری دسته بندی و تحلیل می گردند. شاخص های استخراجی پس از تحلیل وضعیت فضای کسب و کار استان آذربایجان شرقی و چالش های پیش روی این بخش، با تحلیل فرآیند سلسله مراتبی فازی وزن دار گردیده، بر این اساس حوزه مالی با یک وزن اولویتی 126/0 مهمترین چشم انداز و در مرتبه دوم حوزه رشد و یادگیری با وزن اولویتی 068/0 مورد نظر قرار گرفته است. حوزه مشتری با وزن اولویت 056/0 در مرتبه سوم اهمیت و در نهایت حوزه فرایندهای داخلی با اولویتی 047/0 مورد توجه قرار گرفته اند. متناسب با اولویتهای یاد شده، راهبردهایی برای ارتقاء فضای کسب و کار با نظرخواهی از خبرگان طراحی و 36 راهبرد کلان شناسایی و سپس جهت انتخاب موثرترین راهبردها و با نظرخواهی در نهایت 14 راهبرد کلان انتخاب گردید، که برای آنها نیز راهکارهای ارائه گردیده است.
The purpose of the present research is to use a combination of Fuzzy AHP and BSC approaches in order to evaluate the business environment in East Azerbaijan Province. First, the business environment in East Azerbaijan Province was surveyed, and then the results of the studies of the Economic Studies Institute based on Balanced Score Card in four categories-financial , customer , internal processes , and learning and growth-were analyzed.The parameters extracted from the analysis of the business environment and the challenges facing the sector were weighted through the use of fuzzy analysis hierarchy process.Accordingly , the financial area , with a priority weight of 0.126 , was identified as the most important ; the second most important area was learning and growth with a priority weight of 0.068; customer preference, with the weight of 0.057 was ranked third; and the fourth priority was assigned to internal processes , with the weight of o.o47.According to the above priorities , by taking advice from designing experts, 36 strategies were identified to promote the business environment and after further consultation, 14 major strategies were selected, for which guidelines have been presented.
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Duran,O.,Aguilo,J., (2008) , Computer-aided machine-tool selection based on a Fuzzy-AHP approach. Expert Systems with Applications 34 ,1787-1794.
Dvanderi, A., Nikokar, Gh. H., Nahavandian, M., & Aghazadeh, H. (2008). Title of Marketing and Business Practice in Iran. Commercial Management Journal, 1(1), 39-54, (In Persian).
Fathi, S., & Safi, M. (2009). Using Electronic Intermediates for the Development of Business Processes. Quarterly Journal of Parks and Growth Centers, 19, 22-31, (In Persian).
Hashemi, H. (2009). Future and Business Space. Quarterly Journal of Parks and Growth Centers, 19, (In Persian).
Hanafizadeh, P., & Bakhshi, Ja. (2007). An Approach to Reengineering Business Processes Based on Choosing the Best Strategic Strategies. Journal of Management Science of Iran, 7, 54-31, (In Persian).
Jafari Eskandari, M., Ali Ahmadi, A., Khaleghi, Gh. H., & Heidari, M. (2010). Evaluation of Iran's Industrial Business Space in Supporting the Private Sector with Balanced Scorecard Approach. International Journal of Industrial Engineering and Management, 2(21), (In Persian).
Johnson, Gregory,(2002) Business Environment and Concepts. American Institute of Certified Public Accountants, pp 2-19
Kaplan, Robert, S., Norton, David, P.( 2002), Building The Balanced Scorecard in Public Sector: :Balanced Scorecard Report from Interview With Rick Pagsibigan, September 19.
Niven, Paul(2002). Balanced Scorecard Step by step: Maximizing performance and Maintaining Results, New York: Wily.
Taghizzadeh, H., & Tari, Gh. (2007). Graphic Pattern of Research Method in Humanities. Hafiz Publications, (In Persian).
Wang,L.,Chu,J.,Wu,J.,(2007), Selection of optimum maintenance strategies based on a fuzzy analytic hierarchy process. international journal of production economics 107 , 151-163
_||_Arthur M. Weimer, (2002), Introduction to Business a Management Approach, Richard D. Irwin, Inc.
Ashford, David (2007), New business opportunities in space, Space Policy, pp 241–242.
Azar, A., & Faraji, H. (2008). Fuzzy Management Science. Tehran: Book Publishing Institute Mehraban Publishing, (In Persian).
Celik,M., Er,I.D, Ozok,A.F,(2009), Application of fuzzy extended AHP methodology on shipping registry selection: The case of Turkish maritime industry. Expert Systems with Applications 36 , 190-198.
Central Bank of the Islamic Republic of Iran. (2009). A Comparative Study of the Indicators of the Business Space in Iran and the World. the Office of Economic Reviews and Policy, (In Persian).
Dargahi, H. (2005). The Role of Government in the Process of Industrial Development. Tehran: Sharif University of Technology Publishing, (In Persian).
Duran,O.,Aguilo,J., (2008) , Computer-aided machine-tool selection based on a Fuzzy-AHP approach. Expert Systems with Applications 34 ,1787-1794.
Dvanderi, A., Nikokar, Gh. H., Nahavandian, M., & Aghazadeh, H. (2008). Title of Marketing and Business Practice in Iran. Commercial Management Journal, 1(1), 39-54, (In Persian).
Fathi, S., & Safi, M. (2009). Using Electronic Intermediates for the Development of Business Processes. Quarterly Journal of Parks and Growth Centers, 19, 22-31, (In Persian).
Hashemi, H. (2009). Future and Business Space. Quarterly Journal of Parks and Growth Centers, 19, (In Persian).
Hanafizadeh, P., & Bakhshi, Ja. (2007). An Approach to Reengineering Business Processes Based on Choosing the Best Strategic Strategies. Journal of Management Science of Iran, 7, 54-31, (In Persian).
Jafari Eskandari, M., Ali Ahmadi, A., Khaleghi, Gh. H., & Heidari, M. (2010). Evaluation of Iran's Industrial Business Space in Supporting the Private Sector with Balanced Scorecard Approach. International Journal of Industrial Engineering and Management, 2(21), (In Persian).
Johnson, Gregory,(2002) Business Environment and Concepts. American Institute of Certified Public Accountants, pp 2-19
Kaplan, Robert, S., Norton, David, P.( 2002), Building The Balanced Scorecard in Public Sector: :Balanced Scorecard Report from Interview With Rick Pagsibigan, September 19.
Niven, Paul(2002). Balanced Scorecard Step by step: Maximizing performance and Maintaining Results, New York: Wily.
Taghizzadeh, H., & Tari, Gh. (2007). Graphic Pattern of Research Method in Humanities. Hafiz Publications, (In Persian).
Wang,L.,Chu,J.,Wu,J.,(2007), Selection of optimum maintenance strategies based on a fuzzy analytic hierarchy process. international journal of production economics 107 , 151-163